For reluctant founders who know they need to show up but don’t really want to sell their soul
You already have a personal brand.
You might just not be in control of it yet.
This playbook is for founders and entrepreneurs who know they should be visible online, but would rather not become a LinkedIn cliché, a TikTok guru, or someone who posts inspirational quote graphics unironically.
Inside, we break down what’s actually changing on social media in 2026, what still works, and what you can safely ignore. You’ll learn how to show up consistently, talk about what you’re working on, and build genuine trust and community without burning out or pretending your life is a highlight reel.
No “growth hacks”.
No selling your soul.
Just clear thinking, practical ideas, and a one-month challenge designed to help you get visible in a way that actually feels like you.
Perfect for founders who want to be recognised, remembered, and taken seriously, without trying too hard.
Get a backbone. Start building your personal brand.
For reluctant founders who know they need to show up but don’t really want to sell their soul
You already have a personal brand.
You might just not be in control of it yet.
This playbook is for founders and entrepreneurs who know they should be visible online, but would rather not become a LinkedIn cliché, a TikTok guru, or someone who posts inspirational quote graphics unironically.
Inside, we break down what’s actually changing on social media in 2026, what still works, and what you can safely ignore. You’ll learn how to show up consistently, talk about what you’re working on, and build genuine trust and community without burning out or pretending your life is a highlight reel.
No “growth hacks”.
No selling your soul.
Just clear thinking, practical ideas, and a one-month challenge designed to help you get visible in a way that actually feels like you.
Perfect for founders who want to be recognised, remembered, and taken seriously, without trying too hard.
Get a backbone. Start building your personal brand.
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