Your Impressions Are Tanking. Good.

Let’s rip the band-aid off: Your reach is down. You used to get 10,000 views on a post about your morning coffee, and now you’re scraping for 500.

You might think the platform is broken. It isn't.

The LinkedIn algorithm is working exactly as intended. It is actively killing off the noise. The days of "bro-etry" (one-sentence paragraphs), engagement bait, and "I’m delighted to announce" fluff are over.

The truth is, a successful LinkedIn B2B content strategy isn't about playing the part of a glossy professional. It’s about being the voice that makes a difference, telling your story and creating an engine for sustainable LinkedIn organic growth. It's about having a plan with a backbone.

Instagram Stories aren't just for influencers and endless photos of your trip to Japan.
They’re one of the easiest ways to build real connection with your audience, without overthinking it.

You didn’t start your business to become an influencer. You’ve got a product, a service, a mission. You’ve already taken the biggest leap most people will never dare to take: starting. And now someone’s telling you that on top of running the show, you need to be filming videos, writing posts, and baring your soul on LinkedIn three times a week?

Here’s how to build a LinkedIn marketing strategy that feels like you, works like magic and doesn’t require you to pretend you're a “thought leader.”

On The Backbone podcast, Nadiah shares her journey from EdTech marketing to founding Table For, blending creativity, community, and personal branding. A must-listen for founders and entrepreneurs.

Social media can be such a toxic place at times.

Trolls and negative comments are unfortunately a common occurrence when you put yourself out there.

But it’s how you come back from it that makes a difference.

In this episode of The Backbone, we welcome Morgan Granger , a trailblazer in the construction industry and owner of two businesses: Heritage Building and Renovations and Buildscape UK.

In today's episode of The Backbone, we got chatting to Marie Burrows from Wild Wolf Movement.

Marie transitioned from a freelance arts writer in Berlin to a full-time movement facilitator, exploring yoga, expressive dance, sound baths, and other spiritual practices.

Learn about her journey, the impact of yoga and dance on her life, and how she balances the spiritual with entrepreneurship.

Episode 6 of The Backbone is here, and in this one we explore the inspiring journey of Mona McCann, a personal trainer and fitness specialist. Mona shares her unique approach to fitness and wellbeing, which goes waaaay beyond physical health. She talks about her personal experience of burnout, and how it led to the creation of Dynamis.

We’ve all heard the phrase “childlike wonder,” but there’s more to it than just the innocent excitement that comes with seeing something new. Children, in many ways, are the epitome of authenticity. Their sense of self isn’t yet clouded by societal expectations, self-doubt, or the pressures of ‘keeping up with the Joneses.’ They simply are. They show up as themselves, unapologetically.

In this episode, we're joined by Kelly and Jess from Accentuate SEO. Dive into the essentials of SEO and Google Ads, and how they can elevate your online presence. Kelly and Jess share their journey into the world of SEO, tips on navigating ever-changing digital landscapes, and insights on balancing creativity and data. They also discuss the importance of niching down, working with your partner, and staying ahead of the curve with AI. This episode is packed with invaluable advice for entrepreneurs looking to master their personal brand online.

Join us on The Backbone, a personal branding podcast, as we sit down with Mel Barfield, co-founder of a freelancing community and seasoned copywriter. Discover the unglamorous truth behind freelancing and the immense work needed to set up passive incomes. Mel shares her journey into copywriting, transitioning from various jobs to becoming a passionate freelancer. She also discusses the importance of personal branding, building a supportive freelance community, and the realistic challenges and opportunities freelancing offers. Ideal for founders and entrepreneurs eager to build their personal brands.

In a world where platforms can go dark without warning, relying solely on one channel to grow your brand is like building a house on sand and one of a few reasons why diversifying your social media is crucial