Best Times to Post on Instagram, TikTok, and LinkedIn in 2025 (Without Burning Out or Overthinking It)
Let’s be honest, social media is chaotic.
There are tips and hacks and studies and “ideal posting times” flying at your head but when you’re already juggling client deadlines, meetings, and a toddler who thinks your laptop is a bongo drum, timing your Instagram post to perfection can feel impossible.
So here’s the lowdown. No pressure. Just genuinely helpful insights that can give your content the best chance of being seen without turning you into a slave to feeding the algorithm.
⏰ Instagram – Community Over Chronology
Best times to post in 2025:
🗓 Tuesday to Thursday
⏱ 9am–11am and 5pm–6pm
Instagram’s vibe has shifted. It's no longer just about looking polished; people want connection.
That said, mornings are still strong, when people are commuting, coffee in hand, scrolling for that dopamine hit. Early evenings are great too, just as everyone’s winding down and pretending not to check their phones while watching Netflix.
💡 Pro tip: Don’t post just for the sake of it. When you’ve got something to say – a win, a wobble, a real moment – that’s when engagement peaks. The algorithm now priorities posts with high engagement, you are better posting one great post rather than 10 mediocre ones.
⏰ TikTok – Chaos, But Make It Work for You
Best times to post in 2025:
🗓 Monday to Friday
⏱ 12pm–2pm and 6pm–9pm
TikTok is the wild child of the social world. It moves fast, gets bored easily, and doesn’t care about your content plan. But it does love consistency. TikTok recommends posting daily (1-4 times!). Midday and early evenings still rule, especially with that sweet spot of “I’m supposed to be working but I’m definitely doom scrolling instead.”
🎥 Pro tip: TikTok doesn’t punish late bloomers. If your video flops at first, it can still go viral days later. So don’t delete, just keep showing up. Be weird. Be honest. Be you.
⏰ LinkedIn – Your Thoughtful, Career-Driven Friend
Best times to post in 2025:
🗓 Tuesday to Thursday
⏱ 8am–10am and 12pm
LinkedIn has had a personality glow-up. It’s more human, more vulnerable, and a lot more interesting than it used to be. Still, weekdays (especially midweek) are your best bet. People check in before work or over lunch, often looking for inspo, advice, or just someone being real.
📝 Pro tip: Don’t overthink “professional”. Your story matters. Talk about the messy bits, the lessons learned, and the behind-the-scenes moments. That’s where connection lives.
Timing Matters, But So Do You
Algorithms are clever, yes. But they’re not as clever as you. Great content will always find a way to reach the right people, especially when it’s rooted in truth, joy, or something a little bit magical.
While these time slots are based on trends and averages, the truth is your audience might behave totally differently. Your people might be night owls. Or early risers. Or only scroll TikTok when their baby naps at 3pm. The point is: every account has its own rhythm, and every post can perform differently depending on the content, context, and platform mood that day.
So treat these timings as a guide, not gospel. Test a few different times, check your analytics, and most importantly remember, the best time to post is when you’ve actually got something worth saying.
And that, my friend, is always right on time.
