Social media can be such a toxic place at times.

Trolls and negative comments are unfortunately a common occurrence when you put yourself out there.

But it’s how you come back from it that makes a difference.

In this episode of The Backbone, we welcome Morgan Granger , a trailblazer in the construction industry and owner of two businesses: Heritage Building and Renovations and Buildscape UK.

In today's episode of The Backbone, we got chatting to Marie Burrows from Wild Wolf Movement.

Marie transitioned from a freelance arts writer in Berlin to a full-time movement facilitator, exploring yoga, expressive dance, sound baths, and other spiritual practices.

Learn about her journey, the impact of yoga and dance on her life, and how she balances the spiritual with entrepreneurship.

Episode 6 of The Backbone is here, and in this one we explore the inspiring journey of Mona McCann, a personal trainer and fitness specialist. Mona shares her unique approach to fitness and wellbeing, which goes waaaay beyond physical health. She talks about her personal experience of burnout, and how it led to the creation of Dynamis.

When you think of iconic personal brands, Nosferatu may not immediately spring to mind—but he should. Nearly a century after his debut, this shadowy figure remains a touchstone in pop culture, influencing everything from gothic aesthetics to meme culture. So how did the world's creepiest count manage to craft a brand that transcends time? Let’s break it down, vertebrae by vertebrae.

Personal brand isn’t some glitzy title or a glossy social media feed. It’s you, stripped down, right to the bones. It’s everything you stand for, whether you’re shouting it from the rooftops or just living it. Forget the buzzwords and marketing fluff—your personal brand is what people say about you when you’re not in the room. So, let’s get real about what personal branding actually means.

Personal branding is less about "crafting a narrative" and more about tearing down the story you think you’re supposed to tell. So here’s the raw truth on how to build a personal brand that sticks—no fluff, no frills, just you.