Social Media Agency Birmingham
Social Media Services with a Backbone
We get how fast things in Birmingham are moving right now. With new businesses popping up, a strong service sector and more opportunities than ever, the competition is fierce. Having a solid social media presence isn’t just nice to have anymore - it’s a must if you want to stand out and grow, especially since 79% of the UK population are actively using social media.
At Vertebrae, we don’t just post content and hope for the best. We design social media strategies that connect with your audience, build trust and drive results. Whether you’re a small business, personal brand, or founder with too much on your plate, we’ll help you show up online in a way that feels intentional and effective.
If you’re tired of guessing your way through social media or disappearing when things get hectic, we’ll give you the strategy and support to show up consistently and grow with purpose.
What is your Digital Archetype?
Every business is different, but our research into Birmingham’s digital scene has shown that most businesses fall into one of four distinct archetypes.
Knowing where you fit is the first step to building a brand that stands out.
Local Champions
Fiercely independent businesses building a cult following and a powerful community. Think the thriving independent scene in Digbeth or a beloved family-run business in Sutton Coldfield.
B2B and professional firms using their expertise to build unshakeable trust. This includes the professional hub of Colmore Row and innovative tech startups in the city centre.
Credibility Builders
Businesses (often in hospitality or retail) whose digital presence is tangled up in third-party apps, relying on platforms like Deliveroo, OpenTable, or major retail hubs.
Platform Outsourcers
Local branches of national chains, where the marketing voice comes from a head office far away.
National Echos
We’ll help you figure out where you fit and how to build a presence that plays to your strengths.
Our Social Media
Services
What We Offer:
Personal brand development: Your personal brand is powerful, whether you’ve actively shaped it or not. We help you take control. We position you and your key people as the authoritative voices in your industry—the ones people need to hear from.
Content that converts: Likes are nice, but results pay the bills. Every piece of content we create is designed to do a job, whether it's building trust, sparking conversation, or bringing in new business. We learn from campaigns like Cadbury's 'Made to Share', which transformed a product into a social experience, boosting Dairy Milk value sales by 11.5% and demonstrating the power of shareable content.
Social Media Strategy: We’ll help you get crystal clear on your brand voice, your goals and content direction - so every post has a purpose. We create a strategy that feels like you and speaks directly to your audience.
Social Media Management: We become the backbone of your online presence. We handle the content, the captions, the scheduling and the engagement, so you can get back to running your business.
Platform-Specific Support: We find where your audience lives. A B2B engineering firm in Birmingham needs a different playbook to a vibrant restaurant in the Jewellery Quarter. We get it.
Instagram: For the “local champions”. We build communities with scroll-stopping posts and stories that spark real conversation, leveraging the fact that nearly 40% of Birmingham’s population is under 25, ideal for dynamic visual content.
LinkedIn: For the “credibility builders”. We focus on positioning you as the go-to expert in your field to generate high-value leads, drawing inspiration from successful Birmingham entities like the University of Birmingham.
TikTok: We help you show the human side of your brand through engaging and authentic content. We draw inspiration from local successes like Bullring & Grand Central, who have achieved significant engagement by prioritising "raw, relatable and refreshing" content over overly polished posts.
Our Process
We don’t jump into content straight away. First, we lay the right foundations so everything we create is intentional and aligned with your goals.
Month 1: Strategy & Insight:
We go deep. We audit your channels, analyse your competitors and dive into your audience. We figure out what works here in Birmingham, then we build your core messaging, your tone of voice, and your content pillars.
Month 2: Content & Systems:
We bring your strategy to life with a 30-day content calendar, branded visuals and platform specific content - all designed, written and scheduled for you.
Month 3: Analysis & Engagement:
We track performance, tweak the strategy where needed, manage your community and check in monthly to keep everything moving forward.
We build for the long term. This focused three-month process is designed to set you up with the strategy, systems and structure your brand needs to grow with clarity and confidence.
Learn more about our social media approach management here.
The Local Market Divide: A Birmingham Snapshot
Why can’t a family-run independent café in Harborne use the same strategy as a global fast-food chain in the Bullring?
Because trust is built differently here.
Our research shows a clear divide: National Chains use top-down, generic marketing. But Local Independents, like the vibrant businesses in the Jewellery Quarter, win by leaning into their heritage, their personality, and the deep community trust they’ve earned.
That’s your unfair advantage. We specialise in helping independent Birmingham businesses turn that local authenticity into their most powerful marketing asset.
Why Work With Vertebrae?
We aren’t a big agency with a cookie-cutter process. We’re a small team, expert-led team focused on quality, not quantity.
Our approach comes directly from our founder, Sam Wiltshire. With a background as an art historian and copywriter for best-selling travel guides, she built Vertebrae on a simple principle: effective marketing is about combining the right words and pictures to make people pay attention.
Everything we create has a purpose, whether it’s attracting new clients, building trust, or helping you stay visible without burning out.
Why Clients Chose Us
Deep Local Insight: We’ve done the homework. We know what makes audiences in Birmingham’s diverse communities, from Edgbaston to Erdington, tick. Our strategies are built on data from the ground up.
Tailored Strategy: We don't believe in one-size-fits-all. Our approach begins with a deep dive into your unique business goals, your ideal audience and your brand's authentic voice, ensuring every strategy is bespoke.
No Jargon. Just Results: We provide clear, regular reports on your performance, giving you full visibility into how your digital media marketing is contributing to growth. We mirror the success of local entities like Bullring & Grand Central, who saw TikTok followers grow from 5,000 to 42,000 and engagement increase by 212% through targeted content.
Run by an Expert: Sam has spent over a decade helping businesses in the West Midlands navigate the online world. She understands that a one-size-fits-all approach is a failing one
We don’t just aim for reach. We aim for relevance and results.
Trusted by Businesses in Birmingham and The West Midlands
Case Study 1: Driving Inquiries for a Digital Partner
Client: Martin Cook
The Challenge: Martin's business needed social media content that would do more than just look good; it needed to drive genuine inquiries and boost follower numbers. Prior to working with Vertebrae, inquiries from social platforms were non-existent.
The Solution: We developed a tailored social media marketing strategy focusing on engaging content designed to spark conversations and encourage direct contact.
The Result: Sam and her team have been absolutely brilliant at helping us with our social media marketing. Within a month our social media followers had doubled and we started to get inquiries through those platforms - something which had not happened at all, prior to working with Sam. As well as being extremely good at what they do, Sam had always been friendly and approachable, and gone above and beyond with anything we have asked for help with. If you are struggling with your social media, I would highly recommend Sam and her team.”
Case Study 2: Building Confidence for a Personal Brand
Client: Beckie Murray
The Challenge: Beckie was struggling to articulate her message and lacked confidence in her personal brand on social media, making it difficult to move forward.
The Solution: We provided clear, actionable tips and worked to understand her communication goals, breaking down the process into manageable steps.
The Result: "She gave me some incredible tips and understood what I’m trying to communicate even though I’m struggling to communicate it myself. She’s given me confidence in moving forward, I will definitely work with Sam again.”
Built for Birmingham Brands
Birmingham isn't just a dot on the map to us. It's home.
We understand the unique pulse of this city - from the dynamic blend of industrial heritage and modern innovation, to the diverse communities in every corner. We know the thriving independent scene in Digbeth, the professional hub of Colmore Row and the bustling energy of the Bullring.
This local insight isn't just about geography; it's about understanding your audience. Whether you're a family-run business in Sutton Coldfield, an innovative tech startup in the city centre, or a vibrant restaurant in the Jewellery Quarter, your social media needs to speak to your Birmingham.
We're here to help you connect with your specific part of this incredible city, building a social presence that genuinely resonates.
Birmingham Based? in Wolverhampton?
Let’s Make Your Brand Unmissable
If you’re building something great here in the city and need support that actually moves the needle, you’re in the right spot.
We work with businesses in Birmingham and across the UK who are ready to build a social media presence that works. Whether you need a one-off strategy session or full monthly management, we're here to give your brand a backbone.
Let’s talk. Your first discovery call is free.
Let’s Elevate Your Social Media Game
Not looking for Social Media Support?
We’re a great fit if
Social Media Agency Wolverhampton FAQ’s
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If you’re struggling to keep up with posting or social media feels like a chore, then yes, hiring an agency can make a real difference. Social media needs a consistent strategy and deep understanding of algorithms and audiences.
Working with Vertebrae means you get experts who take care of this for you, freeing up your time and focusing on strategies that genuinely convert and help your business grow. It’s an investment in turning social media from a stress into a powerful asset.
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Every agency is different, but at Vertebrae, we start with strategy. We get to know your business, audience, goals and brand voice and build a plan that aligns with all of it. From there, we create and schedule content, track performance and adapt as we go. You can be as hands-on or hands-off as you like - we’re here to keep things moving, without adding more to your plate.
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Unlike larger agencies with a one-size-fits-all approach, we are a small, dedicated team. We offer truly tailored strategies, a deep understanding of the Birmingham market and direct involvement from our founder, Sam, in every step of your journey. We focus on building authentic engagement and ensuring every piece of content has a clear purpose, aiming for relevance and results, not just reach.
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It depends on what you need, as our services are always tailored to your specific goals. Prices start from around £500, but the best way to get a clear idea is to book a free discovery call - no pressure, just a chat.
Get in contact today.