Social Media Agency Birmingham
Birmingham Social Media Services with a Backbone
Birmingham’s business scene moves fast. Independents keep opening in Digbeth and the Jewellery Quarter, and the firms around Colmore Row compete for the same clients. If your brand goes quiet online, someone else takes that attention.
Vertebrae Social is the social media agency Birmingham founders call when they’re tired of guessing. We plan, write and manage social media for small businesses, personal brands and founders across the city. Every post is tied to a goal you’ve agreed with us.
If you’ve been making it up as you go, or vanishing every time work gets busy, we’ll give you a plan and the support to post consistently.
What is your Digital Archetype?
Every business is different, but our research into Birmingham’s digital scene has shown that most businesses fall into one of four distinct archetypes.
Knowing where you fit is the first step to building a brand that stands out.
Local Champions
Fiercely independent businesses building a cult following and a powerful community. Think the thriving independent scene in Digbeth or a beloved family-run business in Sutton Coldfield.
B2B and professional firms using their expertise to build unshakeable trust. This includes the professional hub of Colmore Row and innovative tech startups in the city centre.
Credibility Builders
Businesses (often in hospitality or retail) whose digital presence is tangled up in third-party apps, relying on platforms like Deliveroo, OpenTable, or major retail hubs.
Platform Outsourcers
Local branches of national chains, where the marketing voice comes from a head office far away.
National Echoes
We’ll help you figure out where you fit and how to build a presence that plays to your strengths.
Our Social Media
Services
What We Offer:
Personal brand development: People already have an impression of you and your business, whether you've worked on building that reputation or not. We help you shape how you're seen and establish you and your key people as trusted voices in your industry.
Content that converts: We take notes from campaigns like Cadbury’s Made to Share, where a Bournville brand turned a chocolate bar into something people wanted to post about.
Social Media Strategy: We’ll help you get crystal clear on your brand voice, your goals and content direction - so every post has a purpose. We create a strategy that feels like you and speaks directly to your audience.
Social Media Management: We become the backbone of your online presence. We handle the content, the captions, the scheduling and the engagement, so you can get back to running your business.
Platform-Specific Support: We find where your audience lives. A B2B engineering firm in Birmingham needs a different playbook to a vibrant restaurant in the Jewellery Quarter. We get it.
Instagram: For the “local champions”. We build communities with scroll-stopping posts and stories that spark real conversation, leveraging the fact that nearly 40% of Birmingham’s population is under 25, ideal for dynamic visual content.
LinkedIn: For the “credibility builders”. We focus on positioning you as the go-to expert in your field to generate high-value leads, drawing inspiration from successful Birmingham entities like the University of Birmingham.
TikTok: We help you show the people behind your brand: short, unpolished videos filmed in your shop, kitchen or office and posted consistently.
Our Process
We don’t jump into content straight away. First, we lay the right foundations so everything we create is intentional and aligned with your goals.
Month 1: Strategy & Insight:
We go deep. We audit your channels, analyse your competitors and dive into your audience. We figure out what works here in Birmingham, then we build your core messaging, your tone of voice, and your content pillars.
Month 2: Content & Systems:
We bring your strategy to life with a 30-day content calendar, branded visuals and platform specific content - all designed, written and scheduled for you.
Month 3: Analysis & Engagement:
We track performance, tweak the strategy where needed, manage your community and check in monthly to keep everything moving forward.
Month 1 starts with a full audit of your channels. If that’s all you need, we also offer a standalone social media audit.
The Local Market Divide: A Birmingham Snapshot
Why can’t a family-run independent café in Harborne use the same strategy as a global fast-food chain in the Bullring?
Because trust is built differently here.
Our research shows a clear divide: National Chains use top-down, generic marketing. But Local Independents, like the vibrant businesses in the Jewellery Quarter, win by leaning into their heritage, their personality, and the deep community trust they’ve earned.
That’s your unfair advantage. We specialise in helping independent Birmingham businesses turn that local authenticity into their most powerful marketing asset.
“Within a month our social media followers had doubled and we started to get inquiries through those platforms.”
Martin Cook
Why Work With Vertebrae?
We aren’t a big agency with a cookie-cutter process. We’re a small team, expert-led team focused on quality, not quantity.
Our approach comes directly from our founder, Sam Wiltshire. With a background as an art historian and copywriter for best-selling travel guides, she built Vertebrae on a simple principle: effective marketing is about combining the right words and pictures to make people pay attention.
Everything we create has a purpose, whether it’s attracting new clients, building trust, or helping you stay visible without burning out.
Why Clients Chose Us
Deep Local Insight: We’ve done the homework. We know what makes audiences in Birmingham’s diverse communities, from Edgbaston to Erdington, tick. Our strategies are built on data from the ground up.
Tailored Strategy: We don't believe in one-size-fits-all. Our approach begins with a deep dive into your unique business goals, your ideal audience and your brand's authentic voice, ensuring every strategy is bespoke.
Clear Reporting: We send clear monthly reports, so you can see what social media is doing for your business.
We don’t just aim for reach. We aim for relevance and results.
Trusted by Businesses in Birmingham and The West Midlands
Case Study 1: Driving Enquiries for a Digital Partner
Client: Martin Cook
The Challenge: Martin's business needed social media content that would do more than just look good; it needed to drive genuine enquiries and boost follower numbers. Prior to working with Vertebrae, enquiries from social platforms were non-existent.
The Solution: We developed a tailored social media marketing strategy focusing on engaging content designed to spark conversations and encourage direct contact.
The Result: Followers doubled within a month, and social media brought in enquiries for the first time.
Case Study 2: Building Confidence for a Personal Brand
Client: Beckie Murray
The Challenge: Beckie was struggling to articulate her message and lacked confidence in her personal brand on social media, making it difficult to move forward.
The Solution: We provided clear, actionable tips and worked to understand her communication goals, breaking down the process into manageable steps.
The Result: "She gave me some incredible tips and understood what I’m trying to communicate even though I’m struggling to communicate it myself. She’s given me confidence in moving forward, I will definitely work with Sam again.”
Built for Birmingham Brands
Birmingham isn't just a dot on the map to us. It's home.
We understand the unique pulse of this city - from the dynamic blend of industrial heritage and modern innovation, to the diverse communities in every corner. We know the thriving independent scene in Digbeth, the professional hub of Colmore Row and the bustling energy of the Bullring.
This local insight isn't just about geography; it's about understanding your audience. Whether you're a family-run business in Sutton Coldfield, an innovative tech startup in the city centre, or a vibrant restaurant in the Jewellery Quarter, your social media needs to speak to your Birmingham.
We're here to help you connect with your specific part of this incredible city, building a social presence that genuinely resonates.
Birmingham Based?
Let’s Make Your Brand Unmissable
If you’re building something great here in the city and need support that actually moves the needle, you’re in the right spot.
We work with businesses in Birmingham and across the UK who are ready to build a social media presence that works. Whether you need a one-off strategy session or full monthly management, we're here to give your brand a backbone.
Let’s talk. Your first discovery call is free.
Let’s Elevate Your Social Media Game
Not looking for Social Media Support?
We’re a great fit if
Social Media Agency Birmingham FAQs
-
If you’re struggling to keep up with posting or social media feels like a chore, then yes, hiring an agency can make a real difference. Social media needs a consistent strategy and deep understanding of algorithms and audiences.
Working with Vertebrae means you get experts who take care of this for you, freeing up your time and focusing on strategies that genuinely convert and help your business grow. It’s an investment in turning social media from a stress into a powerful asset.
-
Every agency is different, but at Vertebrae, we start with strategy. We get to know your business, audience, goals and brand voice and build a plan that aligns with all of it. From there, we create and schedule content, track performance and adapt as we go. You can be as hands-on or hands-off as you like - we’re here to keep things moving, without adding more to your plate.
-
Unlike larger agencies with a one-size-fits-all approach, we are a small, dedicated team. We offer truly tailored strategies, a deep understanding of the Birmingham market and direct involvement from our founder, Sam, in every step of your journey. We focus on building authentic engagement and ensuring every piece of content has a clear purpose, aiming for relevance and results, not just reach.
-
It depends on what you need, as our services are always tailored to your specific goals. Prices start from around £500, but the best way to get a clear idea is to book a free discovery call - no pressure, just a chat.
Get in contact today.
-
Our social media packages start from £500 per month. The price goes up with the number of platforms, how much content we create each month and whether you want strategy only or full management. The quickest way to get a figure for your business is a free discovery call.
Get in contact today
-
We manage Instagram, LinkedIn, TikTok, Facebook and X. Most Birmingham businesses don’t need all five. B2B firms get more from LinkedIn, and cafés, shops and restaurants do better on Instagram and TikTok. We’ll tell you which ones are worth your time on the discovery call.
-
Yes. We’re based in Birmingham and work with clients across the West Midlands, including Wolverhampton, Coventry and Cannock, as well as businesses elsewhere in the UK and abroad. Most of the work happens online, so distance doesn’t hold anything up. We also travel for in-person shoots. Sam recently flew to America to help with one.