Social Media Management Services.

Linkedin Management Services

Social Media That Actually Moves the Needle

I'll be straight with you about social media management services.

Most agencies talk a big game about "brand awareness" and "engagement metrics" but can't show you how that translates to actual money in your bank account.

I'm Sam from Vertebrae Social. Before I started helping founders build their brands online, I trained as an art historian and curator, writing copy for best-selling travel guides. My entire career has been about combining the right words and pictures to make people pay attention.

That’s why it’s so frustrating to see so many businesses throw thousands at social media with nothing to show for it.

Here's What's Really Happening With Your Social Media Right Now

Linkedin Management Services

You're posting content that gets a few likes from your mum and maybe that one loyal customer.

Your competitors are somehow getting more followers, more engagement and more importantly, more sales.

You know social media should be working for your business, but every post feels like shouting into the void.

The worst part? You're spending hours creating content that goes nowhere.

Why Most Social Media Management Falls Flat

Generic Content That Blends Into the Background: Most agencies pump out the same boring stock photos and motivational quotes everyone else uses.

No Strategy Behind the Pretty Pictures: They'll give you a content calendar that looks professional but has zero connection to your business goals.

Vanity Metrics That Don't Pay the Bills: They celebrate 100 new followers whilst your revenue stays exactly the same.

One-Size-Fits-All Approach: They use the same strategy for a plumber that they use for a boutique clothing brand.

How We Actually Deliver Social Media Management Services That Work

We don't start with content creation.

We start by understanding exactly who's buying from you and where they hang out online.

Then we reverse-engineer content that speaks directly to those people's problems and desires.

Every single post has a purpose - whether that's driving traffic, generating leads or nurturing existing customers.

Platform-Specific Content That Actually Performs

  • Instagram Management: We create scroll-stopping visuals that make people want to learn more about what you do. Stories that build genuine connections with your audience. Reels that actually get seen (because I understand the algorithm).

  • Personal Brand Development: Your personal brand is so much more than the occasional post on LinkedIn - it's how you look, sound, and what you stand for in every interaction.

    Everyone already has a personal brand whether they like it or not.

    The question is: are you going to control the narrative or let others decide who you are?

    Our full-service personal branding package positions you as an influential thought leader in your industry, building your reputation and opening doors to unlimited opportunities.

  • LinkedIn Strategy (for B2B clients): Thought leadership content that attracts high-value prospects. Professional networking that opens doors to new opportunities. Industry insights that establish your credibility.

  • TikTok Content (when it makes sense for your business): Authentic, behind-the-scenes content that humanises your brand. Trend-aware posts that tap into viral moments. Educational content that solves real problems.

Content Creation That Converts

We don't just create content - we create content systems.

Behind-the-Scenes Content: People buy from people, not faceless brands. We show the real humans behind your business.

Educational Posts: We position you as the go-to expert in your industry. Every post teaches something valuable your audience actually wants to know.

Social Proof Content: Customer testimonials, case studies and success stories that do the selling for you.

Call-to-Action Posts: Clear, compelling reasons for people to take the next step with your business.

Our Social Media Management Process

Month 01: Foundation and Strategy

Deep Dive Analysis: We audit your current social media presence. Research your competitors to see what's working in your industry. Identify content gaps and opportunities.

Strategy Development:Create your custom social media strategy. Develop your brand voice and messaging framework. Plan your content pillars and themes.

Month 03+: Optimisation and Growth

Performance Analysis: We track which content drives the most engagement and conversions. Identify top-performing posts and create more similar content. Adjust strategy based on real data, not guesswork.

Community Management: We respond to comments and messages promptly. Engage with your audience's content to build relationships. Monitor mentions and manage your online reputation.

Month 02: Content Creation and Launch

Content Calendar Development: Plan 30 days of strategic content in advance. Create templates and systems for consistent posting. Set up tracking and analytics.

Visual Brand Guidelines: Establish your visual identity across platforms. Create branded templates for consistent look and feel. Source and create high-quality images and graphics.

What You Actually Get With My Social Media Management Services

Daily Management

  • Strategic content posting across your chosen platforms

  • Community management and engagement

  • Story posting and highlights management

  • Real-time monitoring and response

Monthly Strategy Sessions

  • Review what's working and what isn't

  • Plan upcoming campaigns and content themes

  • Discuss new opportunities and platform updates

  • Align social media strategy with business goals

Weekly Reporting

  • Performance metrics that actually matter to your business

  • Competitor analysis and insights

  • Content performance breakdown

  • Recommendations for improvement

Industries We Work With

We specialise in businesses that are doing something different, something that matters. 

Our current clients include industry disruptors in:

  • Metal Recycling: Helping sustainable businesses tell their environmental impact stories in ways that actually resonate.

  • Diversity and Inclusion: Creating content that drives real change, not just box-ticking exercises.

  • Medical Device Regulation & Compliance: Making complex compliance stories accessible and trustworthy for healthcare professionals.

  • Organisational Design & Change Management: Positioning consultants as thought leaders who actually understand business transformation.

  • Career Coaching: Building personal brands that attract high-value clients who are serious about career change.

  • AI & Machine Learning: Making cutting-edge tech accessible without the typical industry jargon and hype.

  • Mergers & Acquisitions: Building trust and credibility in an industry where reputation is everything.

  • Executive Coaching: Creating authority content that reaches C-suite executives and senior leaders.

  • Hedge Fund Coaching: Establishing undeniable authority for coaches who guide the sharpest minds in finance.

  • Estate Agents: Building hyper-local personal brands that position agents as the go-to property experts in their community.Estate Agent:

  • Pest Control Product Manufacturing: Yes, really - even the most niche industries need strategic social media that drives results.

  • Real Results From Real Clients

    Jess and Kelly’s agency went from a brand new account to 55k views on their educational video content in just under 6 months of working with me and a follower increase of 1800% on other platforms.

    “We are seeing our social media presence growing as a direct result of working with the team at Vertebrae, when it comes to content creation for our own business we often hit time restrictions and creative blocks on where to begin. Now this is being done for us and we are seeing the results of being more visible on social media”. 
    Jessica Rayduta, Accentuate Agency

  • Real Results From Real Clients

    “Been working with Sam for over 6 months now, really pleased with the progress we've made working together on our clients social accounts. Sam’s a highly organised, proactive content creator who;s been able to understand our clients target audience and tailor their content to trigger engagement and most importantly website traffic, Highly recommend.” Jame Scott Founder of WeAreGo Digital

  • Real Results From Real Clients

    “I highly recommend working with Sam. Don’t be fooled by her relaxed, easy style. She is brilliant at what she does and is highly effective at tailoring the way she works to your needs so that you achieve progress. She does this with great subtlety and target precision, always encouraging and always adding value to the relationship. Sam is a joy to work with!” Liz Burley

We’re a great fit if

  • You work in an industry that isn’t particularly glossy or easy to market (the grittier the better for us!)

  • You’re fed up of letting your colleagues and peers take all the praise for the hard work you’ve been doing

  • You’re building or scaling a business and understand that people buy from people

  • You are ready to take control of your own story and put yourself out there, even if you aren’t quite sure how to do it yet

  • You value integrity, consistency, and independent thought, as well as the power of collaboration

  • You have something you want to share but don’t simply have the time to do it yourself and could use a helping hand to get things going.

  • You’re ready to be disruptive ;)

Build your brand with us

Social Media Management Services FAQ

  • You'll see increased posting consistency and engagement within the first month. Real business results like leads and sales typically show up in months 2-3. The businesses that see fastest results already have some social media presence and email lists.

  • Absolutely not. I'd rather you dominate 2 platforms than be mediocre on 5. We'll focus on where your ideal customers actually spend their time.

  • That's fine - authenticity often beats perfection on social media. We can work with smartphone photos and help you create a content library over time. We can also arrange professional photography if your budget allows.

  • As involved as you want to be. Some clients prefer to be hands-off and let us handle everything. Others want to approve content before it goes live. We'll find an approach that works for your schedule and comfort level.

  • No, and anyone who promises that is lying. What we can guarantee is consistent, strategic content that builds your audience and drives business results over time. Viral posts are nice, but paying customers are better.

  • Yes, we create all written content, graphics, and post scheduling. You'll provide photos of your products/services and we will handle the rest. We also source stock photos and create branded graphics as needed.

  • We track metrics that matter to your business:

    • Enquiries and leads generated

    • Website traffic from social media

    • Engagement from your target audience

    • Growth in qualified followers

    • Direct sales attributed to social posts

  • We focus on business results, not vanity metrics. Every piece of content is designed to either attract new customers or nurture existing ones. We don't just post pretty pictures - we create content that converts.

Ready to Stop Wasting Time on Social Media That Doesn't Work?

Here's the thing about social media management services.

You can keep doing what you're doing and hope something changes.

Or you can invest in a strategy that actually connects your social media to your bottom line.

We have helped dozens of businesses turn their social media from a time-wasting hobby into a lead-generating machine.

Book a free 30-minute strategy call with me.

We'll look at your current social media, identify the biggest opportunities and create a plan to get you real results.

No obligation, no pressure, just honest advice about what's actually possible for your business.

Because at the end of the day, social media management services should make you money, not just make you busy.