Social Media Agency Wolverhampton
Social Media Services with a Backbone
Running your business is more than a full-time job. Trying to master social media on top of that? It’s a recipe for burnout.
In a world where 94% of UK small businesses call their internet connection 'vital' for success (FSB), simply being online is the bare minimum. The real challenge is making that connection count. If you're posting, chasing trends, and trying to keep up, but your efforts aren't bringing results, it feels like you're just shouting into the void.
Let's fix that.
At Vertebrae, we help Wolverhampton’s founders stop posting and start building. We give your social media a backbone, a purpose, and a strategy that delivers real-world results.
Whether you need a fully managed service or just an expert eye on your strategy, we make social media manageable, meaningful, and even enjoyable.
We don’t do templates. We don’t do generic. We support businesses across Wolverhampton and the West Midlands by getting to the heart of what you do and who you need to reach. We start with your goals and your unique place in the local market, and we build from there.
What is your Digital Archetype?
Cookie-cutter strategies don't work in a town with this much character. Our research into the Wolverhampton digital scene shows that businesses here tend to fall into one of four distinct archetypes.
Knowing where you fit is the first step to building a brand that stands out.
Local Champions
Credibility Builders
B2B and professional firms using their expertise to build unshakeable trust.
Platform Outsourcers
Businesses (often in hospitality) whose digital presence is tangled up in third-party apps.
National Echos
Fiercely independent businesses building a cult following and a powerful community.
Local branches of national chains, where the marketing voice comes from a head office far away.
We’ll identify your archetype, amplify your strengths, and build a strategy to get you where you want to go.
Our Social MediaManagement Services
Personal Brand Development: Your personal brand exists whether you manage it or not. We help you take control. We position you and your key people as the authoritative voices in your industry—the ones people need to hear from.
Content that Converts: Likes don't pay the bills. Every post we create has a job to do, whether it's building trust, sparking conversation, or bringing in new business.
What We Offer:
Social Media Strategy: Forget posting more. We help you post with purpose. We’ll define your voice, your pillars, and a plan that turns your social media from a chore into a strategic asset.
Social Media Management: We become the backbone of your online presence. We handle the content, the captions, the scheduling, and the engagement, so you can get back to running your business.
Platform-Specific Support: We find where your audience lives. A B2B engineering firm in the Black Country needs a different playbook to a boutique in the Mander Centre. We get it.
Instagram & Facebook: For the 'Local Champions'. We build communities with scroll-stopping posts and stories that spark real conversation.
LinkedIn: For the 'Credibility Builders'. We focus on positioning you as the go-to expert in your field to generate high-value leads.
TikTok: We help you show the human side of your brand through authentic, engaging video. No dancing required (unless you want to).
Our Process: Your Foundation for Growth
We build for the long term. Our proven three-month kickoff process is designed to create a rock-solid foundation for your brand.
Month 1: Strategy & Insight:
We go deep. We audit your channels, analyse your competitors, and dive into your audience. We figure out what works here in Wolverhampton, then we build your core messaging, your tone of voice, and your content pillars.
Month 2: Content & Systems:
This is where the plan comes to life. We design your assets and write compelling posts that sound like you. We set up professional-grade analytics to track what really matters—leads and sales, not vanity metrics.
Month 3: Analysis & Engagement:
We analyse the data, double down on what’s working, and refine our approach. We handle your community, building relationships and growing your authority so your presence gets stronger every day.
The Digital High Street Divide: A Wolverhampton Snapshot
Why can’t a jeweller with 150 years of local history use the same strategy as a global brand in the Mander Centre?
Because trust is built differently here.
Our research shows a clear divide: National Chains use top-down, generic marketing. But Local Independents, like the legendary Henns Family Jewellers, win by leaning into their heritage, their personality, and the deep community trust they’ve earned.
That’s your unfair advantage. We specialise in helping independent Wolverhampton businesses turn that local authenticity into their most powerful marketing asset.
Let’s Build A Social Media Presence That Actually Connects
We're not a faceless content factory churning out bland, AI-generated posts. We’re the opposite.
Our approach comes directly from our founder, Sam Wiltshire. With a background as an art historian and copywriter for best-selling travel guides, she built Vertebrae on a simple principle: effective marketing is about combining the right words and pictures to make people pay attention.
Why Choose Vertebrae?
Audience Deep Local Insight: We’ve done the homework. We know what makes audiences in Tettenhall and the city centre tick. our strategies are built on data from the ground up.
Strategy Over Tactics: We don't chase algorithms. We build your brand on four pillars that last: Credibility, Community, Authenticity, and Partnerships.
No Jargon. Just Results: We speak your language. We deliver reports that make sense and focus on the only metrics that matter: the ones that impact your bottom line.
Run by an Expert: Sam has spent over a decade helping businesses in the West Midlands navigate the online world. She understands that a one-size-fits-all approach is a failing one.
Trusted by Businesses in Wolverhampton and The West Midlands
Case Study 1: Driving Website Traffic for a Digital Partner
Client: James Scott, Founder of WeAreGo Digital
The Challenge: WeAreGo Digital's clients needed social media content that did more than just look good; it needed to drive meaningful website traffic and engagement.
The Solution: We developed a content strategy focused on positioning their clients as experts. By tailoring content to each target audience, we created posts that triggered conversations and encouraged clicks.
The Result: "Been working with Sam for over 6 months now, really pleased with the progress we’ve made. Sam’s a highly organised, proactive content creator, who’s been able to understand our clients' target audience and tailor their content to trigger engagement and most importantly website traffic, highly recommend.”
Case Study 2: Building Confidence for a Professional Services Firm
Client: Isha Kumar
The Challenge: Finding social media intimidating, the firm needed a manageable process to build a personal brand and plan meaningful content for LinkedIn.
The Solution: We broke down the strategy into manageable daily chunks and provided reassurance and guidance. We focused on planning content that established them as an authority in the legal field, turning complexity into a simple, repeatable process.
The Result: "Sam is great! For someone who finds professional social media very intimidating, Sam is the perfect choice as she breaks things down into manageable chunks... she’s helped me work on my personal brand and getting to grips with planning meaningful content for our firm’s LinkedIn page.”
Based in Wolverhampton? You’re in the Right Place
We work with businesses in Wolverhampton and across the UK who are ready to build a social media presence that works. Whether you need a one-off strategy session or full monthly management, we're here to give your brand a backbone.
Let's talk. Book your free discovery call today.
Let’s Elevate Your Social Media Game
Not looking for Social Media Support?
We’re a great fit if
Social Media Agency Wolverhampton FAQ’s
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If social media keeps falling to the bottom of your to-do list, or you're putting in the hours with nothing to show for it, then yes. Absolutely. But let's be clear: you’re not just paying for someone ‘to do your posts’. You’re investing in a strategic backbone for your brand - a plan, a purpose, and the momentum that grows your business.
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It varies, but here’s the Vertebrae way:
Discover: We get to the heart of your business and your goals.
Strategise: We build a bespoke strategy. No templates, ever.
Execute: We run the channels so you can run your business.
Report & Refine: You get clear reports and a strategy that evolves with you.
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Every project is different. The best way to get a clear number is to book a free, no-pressure discovery call. Typically our prices start from £500.
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100%. We work with you. You have the final say on every single post, caption, and video. It's your brand; we’re just here to give it the backbone it deserves.