Professional Video Editing for Experts & Founders

Stop Letting Your Expertise Go to Waste

You’re an expert in your field. You have a story to tell. You might have even filmed some of it. But that raw footage is just sitting on a hard drive. It’s not getting you clients, not getting you booked on podcasts and not getting you noticed. Filming is only half the battle. The other half is turning your raw ideas into a polished, compelling narrative that connects with your audience and builds your personal brand. That’s where we come in.

We Build the Backbone of Your Video Content

You’re an industry disruptor, a founder, an expert. You don’t follow a conventional path, and your work isn't "cookie-cutter." Maybe you have a 'difficult to market' job, something a bit gritty or harder to fit into a box. We love that. We’re not just video editors; we’re storytellers for entrepreneurs who have something real to say. Our job is to create career-changing content that gets you noticed. We handle the entire editing process from start to finish. We work with you to create content that looks, feels and sounds exactly like you, without the hassle of you having to do it yourself. We build the backbone, and your presence grows from there.

Editing with a Backbone: What We Handle 

This isn't about adding flashy, corporate transitions or turning you into a glossy professional. This is about building a narrative that works, cutting the fluff and amplifying your voice.


  • Trimming and Cutting for Impact: Pacing is everything. We cut the dead air and unnecessary footage to create a strong rhythm that holds your audience's attention from start to finish.

  • Adding Text and Subtitles: Most people watch videos on mute. We add clear, on-brand subtitles and text to ensure your message lands, every single time. It’s not just for accessibility; it’s for impact. 

  • Applying Filters and Effects: We use professional colour grading to set the mood and give your footage a consistent, high-end aesthetic that matches your brand, not a one-size-fits-all filter. Integrating 

  • Music and Sound: Sound drives emotion. We select the right music and sound effects to make your content feel impactful, balancing it perfectly so your voice remains the authority. 

  • Creating Smooth Transitions: We use transitions purposefully to guide the narrative, not just for decoration. The goal is a seamless, professional piece that keeps people watching.

We Edit for the Platform. Not Just the Video. 

You can't just post the same video everywhere and expect results. Each platform has its own rules, and we edit your content to win where it’s posted.

Mastering TikTok & Instagram Reels

These platforms are fast. Our editing for Reels and TikTok involves quick cuts, bold text and the seamless integration of trending sounds to grab attention in the first three seconds. We create vertically-oriented, shareable videos that stop the scroll. Polishing Your Content for YouTube & LinkedIn Here, you have more time to build authority. Our editing focuses on clear storytelling, cutting between camera angles (B-roll) to maintain engagement and adding graphics to explain your complex topics. We build your reputation as an expert.

Want us to schedule and post to your socials too? We can do that with our social media management plans. Book a discovery call and let us know what you need.

Beyond Video: 

Podcast Editing Your expertise isn't just visual. We take your raw audio recordings and turn them into a professional-sounding episode. This involves removing mistakes, filler words and "ums," balancing audio levels and adding your intro and outro music. We create a smooth, enjoyable listening experience that keeps your audience coming back for more.

Meet Your Editor 

I’m Tom Wiltshire, a personal brand manager at Vertebrae Social. I believe in kindness and authenticity, and I strive to help people navigate the digital world while staying true to their values. With skills in video editing, social media content and creating TikTok skits, my passion is telling stories. I love to bring out the best in people and help them foster a genuine connection with their audience, just by being themselves.

Video Editing Frequently Asked Questions

  • The cost of video editing can vary widely based on the length and complexity of the project. Simple edits for a short social media clip will cost less than a highly produced YouTube video with multiple camera angles and graphics. Most services are priced on a project-by-project basis or as part of a monthly content retainer. 

  • Turnaround times depend on the project's scope. A short TikTok or Reel might be edited within a day or two, whereas a longer, more complex YouTube video could take a week or more. The process includes reviewing the footage, creating a first draft and then refining it based on your feedback.

  • An engaging video starts with a good story. It should have a clear beginning, middle and end. Technically, it needs good pacing, clean audio and high-quality visuals. Crucially, an engaging video connects with the audience on an emotional level, making them feel excitement, curiosity or amusement.