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LinkedIn Personal Branding Service

Stand Tall on LinkedIn. Stop Talking to an Empty Room. Most personal branding on LinkedIn feels like shouting into the void. You’re posting, but the right people aren’t listening. We’re here to change that. We help founders, experts and industry disruptors build a personal brand with a backbone, turning your real expertise into career-changing content that gets you noticed.

Sound Familiar?

If your LinkedIn efforts feel like a waste of time, you're stuck here:

You post in bursts, then go silent for weeks. You're too busy doing your actual job.
Your only likes come from your mum and your colleagues. Not the clients or collaborators who can move the dial.
You're putting in the work, but it's not leading to clients, job offers or podcast invites.
You sound like a corporate robot, not the interesting, nuanced human you are.

And that's where we come in. We build the backbone, so your presence can grow from there.

Strategy with a Backbone: Our System for LinkedIn Growth

You don’t need more content; you need the right content, delivered consistently. And you don’t have time to create it yourself. Our 'Strategy with a Backbone' is our simple, low-effort process to build your personal brand on LinkedIn without the hassle.

We Find Your Story: We sit down and interview you. We dig into your expertise, your weird career path and your strong opinions to find the sparks that will make people pay attention.
We Create Content That Sounds Like You: We turn those sparks into posts, carousels and stories that feel and sound exactly like you. No jargon, no fluff, just your voice, amplified.
We Find Your People: Forget vanity metrics. We focus on getting you in front of the people who matter: the decision-makers, the collaborators, the people who will hire you.

We Double Down on What Works: We track what connects with your audience and build your content pillars around the themes that hit home. This creates a consistent, authoritative voice that attracts inbound opportunities.

For the Experts, the Founders and the Industry Disruptors

This isn't for the "I'm delighted to announce" crowd. We work with people who have something real to say: experts with gritty, complex or 'hard to market' jobs. In our analysis of successful FinTech founder profiles, 78% of engagement came from unfiltered opinions on their industry, not from corporate updates. Your goal isn't just to get likes; it's to make a difference in your industry, attract better clients and build a career that matters. We want to tell stories like YOURS.

What You Get From Us:

A Brand Strategy with Backbone: A clear, no-nonsense plan that defines your story, your audience and your message.
Hassle-Free Content That Sounds Like You: We do the heavy lifting of content creation based on simple interviews, so you can focus on your work.
A LinkedIn Profile That Works: We optimise your profile so it stops reading like a CV and starts attracting opportunities.
Building Your Community: We don’t just post and ghost. We engage with your audience and the right people in your industry to build a real network.
Reporting on What Matters: We show you the data that leads to growth: inbound messages, quality connection requests and profile views from the right companies.

Meet Your Strategist

I'm Sam, founder of Vertebrae Social. I help founders and business owners overhaul their LinkedIn profiles and content strategy. My job is to stop you from shouting into the void and start connecting with the right people.

As part of LinkedIn's first Creator Accelerator programmes and having hosted workshops for organisations like Virgin Money and NatWest, I focus on helping professionals show up as their true selves to get results. Don't just take my word for it; see how it works on my own LinkedIn profile.

The First Step: A Profile with Backbone

Not ready for a full content service? Start here. If your profile reads like a CV, it's holding you back. Our LinkedIn Profile Overhaul is a fast, focused service designed to get your profile noticed by the right audience.

Perfect for business owners, founders and entrepreneurs, this one-off service includes:

A new bio, written and optimised for LinkedIn search.
A professional banner image and profile photo edit.
A curated "Featured" section to show off your best work.
A final review to ensure it captures your voice perfectly.

"Sam did a fantastic job doing a LinkedIn Audit and Profile overhaul! I was so impressed with the level of detail she went into, and found it incredibly helpful! I’d 100% use Vertebrae Social again." - Tom Flanagan ⭐⭐⭐⭐⭐

Get the Profile Overhaul for £150

FAQs

By being human. Among all the AI-generated blogs, your real expertise and authentic story are your biggest assets. Share what you know, consistently and with personality.
It's the best place for it. It's the only platform where industry leaders, new clients and future employers are all in one place, ready to hear what you have to say.
It’s a simple ratio to stop you from being too salesy. For every 6 posts, 3 should share useful industry content, 2 should be your own expert knowledge and only 1 should be directly promotional
A classic model: Reason (why you do what you do), Personality (your unique voice), Positioning (what you want to be known for), Platform (like LinkedIn) and Promotion (how you get your message out there).
Yes. The biggest mistake is trying to be someone you're not. Avoid the glossy, cookie-cutter professional act. People connect with real people, not polished resumes.

Ready to Get a Backbone?

Stop letting your brilliant work go unnoticed among all the AI-generated noise. Let's tell your story and build a LinkedIn personal brand that opens doors and gets you noticed.

info@vertebraesocial.co.uk
Location: Birmingham & Wolverhampton, UK
Office hours: 9am-3.30pm

Let’s Chat About Your Personal Brand