We've launched The Backbone. A Personal Brand Podcast Launch for people that don't fit in a box. Want to appear on our podcast? Get in touch.

Personal brand isn’t some glitzy title or a glossy social media feed. It’s you, stripped down, right to the bones. It’s everything you stand for, whether you’re shouting it from the rooftops or just living it. Forget the buzzwords and marketing fluff—your personal brand is what people say about you when you’re not in the room. So, let’s get real about what personal branding actually means.

Personal branding is less about "crafting a narrative" and more about tearing down the story you think you’re supposed to tell. So here’s the raw truth on how to build a personal brand that sticks—no fluff, no frills, just you.