5 Ways to Get Ahead With Your Content Over the Summer Holidays

Summer hits different when you run your own business.

Suddenly everyone’s juggling school holidays, quieter inboxes, and the vague pressure to “rest” without letting things fall apart.

It’s tempting to ghost your socials and hope for the best.
But summer can actually be one of the best times to work on your content, if you do it right.

Here are 5 ways to get ahead (without burning out or missing the sunshine):

1. Batch the boring stuff now

If you’ve got a few quieter mornings, use them.
Write out those evergreen posts: FAQs, how-tos, intro content, testimonials.
The stuff you always say to clients but haven’t got round to posting.

It might not feel exciting, but it gives you a safety net.
One hour now = less stress when your brain’s in full summer mode later.

2. Reuse what’s already working

You don’t need to reinvent the wheel.
Scroll back through your old posts, pitches, DMs, and see what sparked engagement.

Could that be a reel? A carousel? A deeper blog?

Good content isn’t about being new.
It’s about being relevant and remembered.

3. Plan for the dips (and lean into them)

Your audience is probably quieter too. That’s not failure, it’s July.

So stop chasing clicks and use the dip to test new things.
Say something a little braver. Try a new format. Go lo-fi.

Summer’s a great time to experiment when no one’s watching too closely.

4. Show the real behind-the-scenes

You don’t need a polished launch right now.
You need connection.

If you’re working from the beach, the garden, the soft play centre with your laptop balanced on a juice carton, show it. Talk about it.

People relate to real.
And summer gives you permission to drop the filter.

5. Bank the content ideas you don’t have time to post

Got ideas bubbling while you’re watching the kids paddle or zoning out on a sun lounger?

Voice note them. Jot them down. Screenshot inspiration.
Don’t lose the spark just because you’re off-grid.

Think of it as gathering kindling for September.

Final thought:
You don’t have to “go hard” this summer.
But you can be smart about it.

A little bit of prep now means less scrambling later and more time to enjoy the break you actually deserve.

And if you need help turning scrappy ideas into scroll stopping content?

You know where we are.